zero waste economy
Rubbish Acting? Coca-Cola Airs TV Advert Animated Entirely from Recycled Bottles
Coca-Cola has aired its first ever TV advert animated entirely from 100 per cent recycled packaging with the aim of encouraging more consumers to recycle used plastic bottles. The soft drinks giant’s ‘Love Story’ advert, created by advertising firm Ogilvy…
Coca-Cola Unwraps New Sustainable Packaging Strategy
Coca-Cola European Partners (CCEP) will today launch a major new strategy designed to curb the environmental impact of its packaging and boost the recycling rate for its iconic cans and bottles. The company said that currently UK-wide only 70 per…