When we pick up a plastic bottle on the street, carry a shopping bag or ride a bicycle to work instead of a car, we make a small contribution to the preservation of the environment and set an example for others about desirable behavior. Sometimes we are not even aware of how much changes in our daily life can have a positive impact on our environment. By using natural preparations, in addition to doing our body a favor, we also help our environment. Marija Simeon, the founder of the brand “GREENmara cosmetics”, makes natural cosmetics that help us truly live in harmony with nature.
“We take the best from nature, and our gratitude is reflected in responsible production that does not endanger the living environment. It is important to us that everything that is included in our products satisfies both ecological and ethical norms. A careful combination of essential oils, minerals, plant extracts, natural oils, and butter creates products that clean, balance, regenerate, tone, hydrate and heal,” explains Marija.
She made the first products out of the need to provide herself with the best possible care, preserve her health and do it all the right way. Years of experience in the corporate world helped her realize her dreams as an entrepreneur.
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“I chose to have the word green in the name because all my soaps and other products are green, ecological, healthy and natural”, says Marija, adding that designing, formulating, and combining scents and colors in making soap is actually a fun process.
“The challenge was to give my soaps an adequate use value. The goal was to create soap formulations that clean the skin just as needed, nourish it, hydrate it, care for it, and allow it to carry out its natural functions unhindered. Then came a long period of learning, perfecting and creating perfect product lines,” she explains, emphasizing that it’s a great feeling to make a good and healthy product that brings benefit to everyone who uses it.
Natural resources of Serbia
For the soaps, she uses only raw materials that have no harmful effects, and she tries to procure them from the surroundings of Užice and Ivanjica.
“Serbia is incredibly rich. Here we grow an abundance of autochthonous plant species that are incredibly healthy and valued in the world of cosmetics. However, this branch of industry is still in the process of growth, development and introduction into processes that meet the desired standards,” says Marija.
She says she got a lot of help from family and friends, and so far, she’s only had good feedback that has given her a boost.
“Each stage of brand development brings its own challenges. There is no harder or easier period. The path from an idea to successfully placing finished products on the market requires a lot of attention, work and persistence. The users themselves play a big role in development, and an increasing number of people are choosing products that really help them take care of themselves in a right and healthy way,” confirms our interlocutor.
Prepared by: Milica Radičević
Read the story in the new issue of the Energy portal Magazine ENERGETIC EFFICIENCY
