The application of artificial intelligence (AI) elicits a range of reactions—from fears about the limits of its development to recognition of opportunities for improving efficiency across various sectors of society. The fashion industry, often criticized for its environmental impact, faces challenges related to resource use, such as materials, energy, and water, as well as pollution—from microplastics to other harmful emissions during product use and disposal at the end of the life cycle.
AI is increasingly seen as a tool for enhancing sustainability in this industry. By using advanced algorithms, waste can be reduced and resources used more efficiently during the design process. AI can also analyze trends and predict what consumers truly want, enabling production to be aligned with actual market demand and reducing the likelihood of products becoming waste.
Special attention is being given to optimizing production processes. AI provides detailed data analysis on material selection and more efficient usage, helping to better utilize resources and minimize fabric waste. For example, in the cutting process, AI can help ensure that materials are fully used, leaving minimal scraps behind.
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AI is also improving customer experience in sales by showcasing products that best suit customer needs, thereby reducing the number of unsuitable purchases—especially in online shopping.
Moreover, AI enhances logistics by optimizing delivery routes and reducing unnecessary shipments, contributing to lower carbon dioxide emissions.
However, to fully unlock AI’s potential, there are challenges that must be addressed. Investing in the technology requires significant financial resources, and data centers and AI systems consume large amounts of energy—making it crucial that they are powered by renewable sources. Ethical concerns are also inevitable; AI must be used for fair and just purposes, not abused, which includes protecting jobs and ensuring transparency in how the technology is applied.
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