As one of the leading distributors of photovoltaic components in the Balkans, Energetik energija d.o.o. offers customers the best solutions in the field of photovoltaics. We discussed everything they did this year and plans for the next with Riccardo Frisinghelli, executive director of Energetik Energija d.o.o.
Q: To be the largest regional distributor of photovoltaic materials requires continuous commitment. How do you manage to maintain such a position, what challenges do you face and how do you overcome them?
A: Honestly, I don’t know if Energetik is the largest specialized distributor of PV products in this region, I know more and more customers are putting their trust in us feeling our effort to understand them more and more. This regional market is still full of companies that do installations and distribution of products too, but the question is how they can maintain the quality of doing work so different from each other. To be a real PV specialized distributor doesn’t mean to have products in stock, it doesn’t mean having only fast logistics and it doesn’t even mean spam with dumping prices in the mailboxes of the installers. This is actually the perfect way to prove to the pv installer what you think about them.
Luckily the PV installers are more and more than the companies that only look for the best price… they buy as we buy, from the one that really proves to us availability to understand our daily troubles, to the one we feel empathic and competent about our work, the one is ready to create a tailor-made solution if I need it or a standard and fast combo of products if I need it asap. At Energetik, we’re not competitors to our customers. Our technicians continuously feed our customer’s skills on a weekly basis with our suppliers and because of their background with over 20 years of experience in real installations, they are acknowledged as pioneers of PV in the region. In Energertik we are not a competitor of our customers, our technicians are feeding their competencies on a weekly base with our supplier and because they are coming from more than 20 years of real installations, recognised as pioneers of PV in the region indeed the best answer I can give you about how we maintain such a position….it’s that we don’t think about the position at all… the position is the “side effect” of our approach to the needs of the customers.
IN FOCUS:
- EFFECTIVE APPLICATION OF THE GREEN CONSTRUCTION PRINCIPLES, EMPLOYEE EDUCATION AND PARTNERS
- SUPPORTING A BETTER LIFE FOR CITIZENS AND A MORE ENVIRONMENTALLY RESPONSIBLE SOCIETY
- GREEN ENERGY AND THE PAST AND FUTURE OF EPS
Q:This year, the company Energetik energija d.o.o. published the 2023 STORAGE GUIDE and STORAGE MAP. What makes these manuals important to customers and what are their impressions? Do you plan to publish more similar content in the future?
A: Knowledge and competencies, fast answers, and real solutions are our strengths. Throughout this year, we have published various tools and organized numerous educational meetings in Slovenia, Serbia, and Croatia. All of these events exceeded our expectations. In July, during an event in Belgrade, the room was so full that we asked the hotel to provide a larger space. Competencies are not something that pops up like mushrooms; they result from years of experience, mistakes, and solutions. The tools we create and the meetings we organize always include a segment featuring suppliers such as Solaredge, Sungrow, Trina, or K2 and the specific part when Energetik team explains a topic directly to the customer. These topics may cover bureaucracy, papyrology, new incentives, and more. Real discussions are conducted without wasting the time of our customers, because they don’t have time to waste, as we are well aware of it. Are we going to publish more is not a question for us. We follow the market in close cooperation with suppliers, follow every change and when it happens we always make updates and inform customers about it. The last change we made is actually a completely new Storage Map with the newest information and product from the end of October 2023. So, the new comparative table of every possible combination of inverters and batteries.
Q:We believe that 2023 was another successful year for your company’s operations. What would you point out as the most significant achievements?
A: Energetik is growing, and the numbers confirm this trend even in turbulent year 2023 for photovoltaic market. We have customers from across the EU who come every week to make purchases with us. I am confident that in Energetik, they find the same attention and approach to our work, as well as the same passion for our customers in each dept of Enetgetik. This is another confirmation that customers feel secure, understood, and indeed receive everything necessary for successfully closed deals.
Q:What are the business plans and expectations for the next year? Do you plan to organize technical training in the next year that will be available for our region?
A: I believe in the potential of this field in the region, but we are facing the same complications between end users, grid operators and politics. Usually, the end users are more ready than the others are, and sometimes this distance affects the mood of the investors. In order to grow, this field needs concrete actions from the politics and investments in roof installations for homeowners. 6 Kwp by 6Kwp, self-consumption to bring the real value of what we do… to create their own energy on the roof. I think the loud advertisement about a huge system on the ground is not exactly a big support for a guy who wants to install 6Kwp to save his own electric bill.
Interviewed by: Katarina Vuinac
Read the story in the new issue of the Energy portal Magazine RESPONSIBLE BUSINESS
